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Apple – Not Just For Computers Anymore
January 9, 2007 After introducing the iPhone, Steve Jobs announces that Apple Computer, Inc. has dropped the “Computer” from its official name and will now be known simply as Apple, Inc. This move is to signify that Apple has expanded their scope of products from what have been traditionally defined as computers. Still, old habits…
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Apple Announces Purchase of NeXT
December 20, 1996 In a surprise move at the time, Apple Computer Inc. announces their intention to purchase Steve Jobs’ company, NeXT, and bring Steve Jobs on board as an advisor to CEO Gil Amelio. The purchase was completed on February 4th of the next year and brought with it the core technology that formed…
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Apple Sues over QuickTime
December 6, 1994 Apple sues the San Francisco Canyon Company alleging they helped Intel and Microsoft steal code developed under contract for QuickTime for Windows. Apple first released QuickTime for the Macintosh in December 1991 and then contracted the San Francisco Canyon Company to port QuickTime to Windows in 1992. Microsoft’s competing Video for Windows…
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Apple Releases QuickTime
December 2, 1991 Apple releases version 1.0 of QuickTime, a multimedia extension for playing color video, transforming the capabilities of personal computers. Before QuickTime, only specialized computers could play color video. QuickTime allowed anyone with a personal computer to do so and it changed the history of computing – in more ways than one. It…
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Apple Introduces PowerBook
October 21, 1991 At the COMDEX computer expo in Las Vegas, Apple introduces the first line of PowerBook notebook computers, the PowerBook 100, PowerBook 140, and PowerBook 170. The first truly portable Macintosh, the PowerBook line redefined portable computing and set the bar for future laptop designs. For example, the PowerBooks were the first laptop…
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Apple Asks Us to Think Different
September 28, 1997 Just a little over two weeks after naming Steve Jobs interim CEO, Apple launches their “Think Different” ad campaign. Designed to reintroduce the Apple brand, the campaign was nearly universally praised by the press, general public, and advertising industry, winning several awards along the way. Looking back in context, Think Different was…
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The Apple II Enters the Market
June 5, 1977 The original Apple II computer goes on sale. The Apple II featured an a 1MHz MOS 6502 processor, an integrated keyboard, a built-in BASIC programming environment, expandable memory (4K expandable to 48K), a monitor capable of color graphics, a sound card, and eight expansion slots. To include all these features in one…
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Apple Cube Store Opens in NYC
May 19, 2006 Apple opens their second store in New York City, a 20,000 square-foot shop at the underground concourse of the General Motors building at 767 Fifth Avenue. Open 24-hours a day, the shop is visible at street level through a 32-foot glass cube. Designed by Apple’s CEO Steve Jobs at a cost of…
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A Crazy Day for Apple
April 24, 1984 On the same day in 1984, Apple introduces the Apple IIc computer, announces Mac sales numbers, and discontinues the Apple III line. The Apple IIc was Apple’s first attempt at a portable computer. Dealers place orders for more than 52,000 units on the first day. Apple also announces that over 60,000 Macs…
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Apple and Commodore
April 16, 1977 On the same day at the first annual West Coast Computer Faire, both the Apple II and Commodore PET 2001 personal computers are introduced. Ironically, Commodore had previously rejected purchasing the Apple II from Steve Jobs and Steve Wozniak, deciding to build their own computers. Both computers used the same processor, the…